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Who I am​
Personal branding project

Research, Design & Graphic

"Perfection is beautiful but it's stupid, you have to know it but break it down. The combination of rule and case is life, is art, is fantasy, is the balance "- B. Munari.


Two strong and opposing characters, precision, organization and seriousness on the one hand; instinct, creativity and disorder on the other.
Everything is translated into linear, square and geometric graphics but not always clean, often interrupted by jet tracts and very chaotic, but with a sense.
Creating a personal brand imposes self knowledge, or at least tries to understand it. 

Starting from a very clean and geometric character, such as the future std light, the logo has been redrafted, including a merger between letters M and A, distinguishing the brand name.
To tone down the geometric and aseptic tone, a textured pastel color that recalls the watercolor technique is inserted.


The two elements have been inserted a circle to tie the two things, giving further softness and circularity.
The development of the logo was then declined in various support elements such as letterhead, envelope, business card, and more.

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